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Your website copy has several very important jobs. The first and most important job is to draw readers into your site. Additionally it has to answer questions, sell your product or service, get people to join a mailing list and more.

To make sure you are writing power copy that is sure to grab your prospects attention and make them beg for what you have, I am going to share some copywriting tips and secrets.

Let’s get started with the first and most important element…

Headlines like this one:

“Discover The Top 3 Crucial Tips You Must Know To Create Powerful Headlines and Stop Losing Sales”

With only a few seconds to grab the attention of your site visitor and pull them into your site, your headline is the most important element of your website.

Many people think of their website as a store, and they open with “Welcome.” After all if you have a store and someone walks in, you are going to welcome them to your store. This is a mistake for websites. Let me explain.

When someone lands on your site, they are not actually in your store yet. They are standing outside your store – they are looking at the sign and the window display and trying to decide if they want to come in.

Your headline is your sign and your window display – it is what has to entice visitors to come in and browse.

It is only once they start reading your copy and checking out what you have to offer (clicking other links, looking at pictures etc) that they are actually in your store.

So, you could have great copy, wonderful products or services at great prices, an exciting offer or breaking news and it just doesn’t matter unless people read it.

Don’t fool yourself into thinking your site doesn’t need a headline. It may not be a “sales letter site”; you may look at it as a catalog site or an information brochure site – but either way it doesn’t matter. You need a compelling headline to get people to come in and look around.

A lot of time, effort and research (testing) have gone into writing the perfect headline. Please remember that you should test different headlines and see what works for you. To get you started, here are the Top 3 things you must know….

1. You may be familiar with AIDA. It stands for Attention, Interest, Desire and Action. It means you have to remember to: capture your reader’s attention, arouse their interest, increase their desire and lead them to take some kind of action. All are important pieces of the puzzle. You have to remember with a headline, the action you want them to take at this point is just to keep reading. Let’s explore increase their desire. What that really means is to elicit an emotional response from them. People buy based on emotion. In addition to desire, another great motivator is fear. In face, fear of loss is a greater motivator than desire to gain.

So, the key to remember is that you want to illicit an emotional response for the reader. Let’s look at my headline as a sample of using fear.

Look at the headline I used on this article “Discover The Top 3 Crucial Tips You Must Know To Create Powerful Headlines ….” – the first part can cause people to feel uncomfortable (fear) – they don’t want to be the only one that doesn’t know! And then I added “to Stop Losing Sales” which creates an even stronger element of fear. No one wants to lose sales, so they are going to read further and find out what they need to know.

Let’s look at the process many new writers go through when writing headlines. Here are some sample variations of my headline.

First draft:

Information You Need About Headlines – This is short, to the point and tells people what they can expect. However there is nothing exciting, it does mention information “you need” but it just doesn’t have enough of an impact to really cause people to feel they are missing something.

Draft 2….

The Most Important Information You Must Have About Headlines – This is getting better but it is still not right. You are implying there is a lot of information out there and telling them that you have the most important information. It is still too vague though, so let’s take another stab and make it more specific.

Draft 3…

The Top 3 Things You Must Know About Headlines – This is more direct and makes people feel like there are some very important and specific pieces of information they need to have. This has now created an element of fear – fear that they are going to miss out on knowing the Top 3most important things. Of all the things there are to know, these 5 are the things that must know, no matter what.

And finally, the last version:

Discover The Top 3 Crucial Tips You Must Know To Create Powerful Headlines and Stop Losing Sales – I have added another element to be afraid of. Now people are not only afraid of what they don’t know but they are also afraid of losing sales because of it. I also added a verb at the start and jazzed up the wording to create more of an impact.

2. Use action words – verbs! Telling people what to go encourages readership and guides them. You can use words like:

Discover Find Get Learn Join See Read Etc An example would be: “Discover Top Weight Loss Secrets” instead of just saying “Top Weight Loss Secrets”. You are telling them what to do – they need to discover the information. It is implied that they will do so by reading your content.

3. Don’t be too vague, however you also don’t want the headline to act as a summary of the content and go into great detail.

This headline doesn’t give away any details information, it’s not a summary of the content – but it still tells in very descriptive words what they can expect – so it arouses their curiosity. People want to know what these little known methods are.

So, when considering length, don’t purposely make it long or short – simply make it the length it needs to be to properly grab attention, get prospects interested, increase their desire and get them to take action.

Sample headline:

How The ‘Top Guns’ of Internet Marketing Quietly Drive Truckloads of Targeted Traffic To Their Sites With These Little Known, But Lethally Powerful Methods”

Although the HCG diet has been receiving a great deal of attention lately, it actually is not a new concept. In fact, the use of HCG as a diet aid was first discussed in a report that Dr. A.T.W. Simeons published in 1954. The report did gain some attention at that time, but it took several years before the use of HCG with dieting really started to catch on. Today, an increasing number of dieters are turning to HCG to help them lose those unwanted pounds.About Dr. SimeonsDr. Simeons, who was a British physician, is credited with having first discovered the use of HCG for weight loss. While practicing medicine in Rome, he devoted many years to the study of obesity and ultimately published his report extolling the benefits of HCG in 1954. Dr. Simeons was mostly impressed by HCG because it could be paired with a low calorie diet without causing the same side effects commonly associated with low calorie diets. For example, Dr. Simeons noticed that his patients could drastically reduce their caloric intake without experiencing irritability, hunger pains, headaches, or weakness while also taking HCG. As Dr. Simeons continued is research, he found that an HCG injection did more than just help his patients lose weight. In fact, he found that the injections also helped to naturally reshape his patient’s bodies even if they did not engage in exercise while on the diet. Dr. Simeons concluded that this was because the patients lost their fat tissue from adipose tissue accumulations, which made changes in the body shape more visible.HCG TodayToday, HCG is still recognized by many weight loss clinics for its abilities to help patients lose dramatic amounts of weight. Although HCG is still not recognized by the FDA as a weight loss treatment, the FDA has determined that it is a safe drug to use. The basic concept behind using HCG to aid in weight loss remains much the same as it was with Dr. Simeons’s initial studies, but it was recently taken to a whole new level with Kevin Trudeau’s best selling book entitled “The Weight Loss Cures ‘They’ Don’t Want You to Know About.” According to Trudeau, the effectiveness of HCG can be further enhanced by eating a diet that consists of 100% organic foods. Trudeau’s plan also calls for implementing herbal supplements as well as vitamins to help improve the overall health of the body.Although HCG has been around as a weight loss aid for over 50 years, it took Trudeau’s book to help spark new interest in its use. A great deal of controversy still surrounds HCG and whether or not it is effective at helping people lose weight. Nonetheless, there are many anecdotal records from people claiming that the injection changed their lives.

When it comes to quick weight loss, most of us have a particular motivation for wanting to embark on those first steps towards losing weight. The thing is, for most dieters committed to any weight loss plan, they will often be taking the decision after allowing themselves to become out of shape for months sometimes years. So what are the typical motivations that make us take that life changing decision?

There are many reasons why anyone who is overweight should want to set out on a weight loss plan. For example, imagine the delight of being able to get back into the size 5 pants you once wore, or to be able to glance in the mirror once again without that feeling of guilt. For some dieters the whole exercise becomes a matter of vanity, whereas for others it is a case of dealing with what has developed into a lifelong problem.

High on the list of most popular reasons for looking for a healthy way to lose weight and getting into shape is the desire to be more physically fit. Driven by the desire to live as long as possible believing that the best way to reach a ripe old age is to live the healthiest lifestyle possible. Aside from this extremely sensible reason for committing to a quick weight loss program, there are other important motivations for any individual to want to get fit and healthy.

Certainly, a great motivator in leading a healthy lifestyle is to afford the energy needed to keep up with your children and be more involved with their growing up. To simply have no energy left over at the end of the day to enjoy doing things with your children who are young for only a brief time, can be one of the most heartbreaking side effects of obesity. Deep down, most dieters will be desperate to lose weight and have more energy so they are able to build those precious memories. But if you are obese, you will no doubt have already noticed that many of the simplest of activities you carry out with your children will often bring some kind of physical pain that will be the direct result of being obese.

You may have heard of love, romance and relationships.. another excellent motivator for us all when it comes to getting rid of that unwanted weight. Most people will agree that obesity is certainly not an attractive appearance and let’s face it we all want to be attractive to others. The nation spends billions of dollars every year on cosmetics, surgery, designer clothes.. in fact anything that makes us look good! Surely a great place to start on the road to looking great would be to get the body in good shape. It’s the foundation of looking good and you’ll find there is a much larger range of clothes available for the slimmer fitter body.

Regardless of what motivates you to find a quick weight loss solution, remember that this motivation is an important part of the overall plan. If you find that it is no longer working for you, then you need to come up with another motivator quickly. Without the correct motivation it becomes extremely difficult to sustain the desire to meet your weight loss goals.

We all need motivation to make changes in our lives. But some motivations can have short-term effects whilst other motivations can have long-lasting, life changing effects. This article takes a very quick look at how we can cut to the core of making the long-lasting, life changing decisions easier.

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Why do you want to lose weight? Do you want to make someone else happy? Your kids, your husband? The only way to lose weight in the long-term is to lose weight for you.

While some or most of this article might sound like pointless new-age psycho-babble, at its core are valid, solid ways of changing your life. Do not give in, it may well be a life changing experience.

Whilst these are all valid reasons for losing weight they may actually be the reasons why so many people fail to lose weight or lose weight but then put it all back on with a little extra just for desert. In order to understand long term weight loss we need to look at the nitty-gritty at how the mind works and how we become, and remain motivated, to do something.

When we want to change something about ourselves we need to look deep. Not just “Because the doc said I need to lose a few pounds” deep or “I want to look nice when I lie by the pool” deep. We need to look at where we are now, where we want to be and the difference between the two. That is where the deepness lies.

Ok, let’s take any weight measurements out of the equation and look at body size and shape. We might imagine ourselves to look a long way from the way we want to look. But how does that make us feel? Pretty miserable right. But that’s where your change begins – connect with the feelings caused by the difference between the two you’s. The discrepancy between the you now and the person you want to be is the reality and sometimes the reality hurts! The difference between where we are and where we need to get to needs to be bridged.

You need to imagine what it would feel like to be the person you want to be. Stop for a second and think about it. Close your eyes. Really think about it. Think about the person you want to change for. Because this is only a short article I will give you the answer you need to come up with.

The only person you want to change for is you. There are just so many reasons you could have come up with for changing. Kids, husbands, wives, parents, friends, pets, teams – the list is endless.

The only person you need to change for is you. If this sounds too selfish and self-centred for you then I’m sorry. However, the chance of you changing long-term for anybody other than yourself are minimal. If you think about it another way, what would make the person you are changing for happy? Would they be happier to see YOU happy or would they be happier watching you trying to make THEM happy? So if we want to change we have to look at ourselves and see ourselves as we really are. We need to look to the person we want to be. From then on the person you want to be is going to be the person you are.

If you want to lose weight you need to do it for yourself, no-one else. Not only do you get to be the person you want to be but everybody else gets the benefit of basking in the glow of your happiness and success.

Are you interested in formulating an exercise plan that will assist you to remain trim and help you to get thin? Studies regularly show that there are two basic types of exercise that are both extremely efficient and successful. Of course, it stands to reason that you must be motivated in the first place, and that is why therapeutic hypnosis can help solve your problems.

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If you’re like most people, you are interested in creating an exercise system that will assist you to remain healthy and slim. It may shock you to find out that research studies usually demonstrate that only two core kinds of exercise are useful — which suggests that you can’t just choose any type of exercise to become trim.

Due to the fact that so many people have trouble with the motivation to exercise, performing the most efficient kinds of exercise is imperative, since the less time you spend exercising – and the less time you waste on low efficiency exercise – the more likely it is that you will persist in your exercise routine and therefore achieve your personal weight and strength target.

Our first type of exercise which has been regularly proven to aid people to lose weight and get trim is progressive resistance. In brief, progressive resistance is one type of strength training. It functions by progressively ramping up the pounds lifted, the number of sets, and number of repetitions performed. As a result, your muscles are never strained or subjected to damage – instead, they slowly and steadily strengthen without any setbacks.

Our second type of exercise that has been scientifically studied is cardiovascular training. This is any type of exercise that gets the heart rate up to 60 – 85 percent of its maximum rate. Some kinds of cardio training may involve jogging, jumping rope, aerobics, or treadmill, among other types of exercise, but it is your choice.

Although progressive resistance and cardio training by themselves have been found to be very efficient forms of exercise, scientists now know that performing both of these types of exercise is the best bet for success. If you combine both progressive resistance and cardio training, you will increase the strength of your muscle groups and increase overall endurance. According to a recent scientific study, exercisers who used both cardio and progressive resistance during a two month time period lost 45 percent more weight than exercisers who did cardio training or progressive resistance alone.

Just as important as the type of exercise you perform is, the way in which you exercise is also important. It probably will be unsurprising that being consistent is the name of the game. Exercising inconsistently may strain your muscles and will probably not aid you to build strength and endurance. In addition, it is unlikely to improve your whole-body health. According to most scientists, the best regime is to exercise for forty minutes to an hour three to five times per week.

Unfortunately, it turns out that for a significantly sized subset of the population, getting sufficient exercise is not as easy as attending the health club a few times every week or listening to what scientists claim. For this group of people, the motivation to exercise is the primary issue – this group of people simply doesn’t have the motivation to go to the gym. Actually, they might resist any and all exercise, to the point of severe anxiety.

Nobody knows what percentage of the population suffers from problems with the motivation to exercise, but scientists say that up to 20 to 40 percent of people claim that they “hate” or “dread” exercise. An even larger percentage of people might have more mild problems with the motivation to exercise, finding that even though it is simple enough to commit themselves to an exercise regime for a week or two, motivation eventually degrades, leaving them where they were initially – unhealthy and heavy.

If you are one of these people who struggles with the motivation to exercise, the good news is that there are some easy strategies to deal with the struggle. In a recent research study, volunteers who needed to start an exercise program were provided with a brief learning program that aided them to decide on the right kinds of exercise, were provided with a therapist who specialized in exercise motivation, and were given a brief course in hypnosis. After six months, they were asked to evaluate their progress. It turns out that over 85 percent of the participants had adhered to an exercise program throughout the whole six months. Even better, they generally lost an average of fifteen more pounds than the control group.

If you have an interest in this study, it might make sense to look into locating a motivational therapist, habit control therapist, or therapist who deals with hypnotherapy. These therapists are provided with special training in helping people to transcend anxieties, build the motivation to exercise, and reinforce the creation of good habits. One more choice for exercise motivation is self-hypnosis – which is a simple and inexpensive process that often helps people take control of their own inborn abilities to be motivated.

Hypnotherapy and self-hypnosis are risk-free ways of increasing motivation that have been proven to provide success in the case of exercise motivation. Hypnosis works by using hypnotic relaxation to enhance the powers of the unconscious mind to influence the modification of behavior and habit development. Hypnotherapy is a good choice for the exercise adverse because it can help increase the drive to get trim and lose weight easily and effectively.

Are you tired of the yo yo effect? These simple 5 steps can help you KEEP the weight off once you do lose it

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Why do some dieters suffer the endless frustration of losing and then gaining weight again and again, while others lose weight and keep it off forever?

And we know you don’t want to be the latter group?

Here are 5 very simple tips successful dieters implement – and you can easily adapt these good habits yourself.

1.) You know that old conventional wisdom that goes “The scale doesn’t matter when you’re dieting”? For a long time experts scorned the idea of frequent weigh ins, pointing out that the scale can be inaccurate because of fluctuations caused by water weight. Remember, muscle weighs more than fat. So if you’re exercising you may be gaining muscle and that will throw the scale off.

However, it turns out that weighing yourself every day is actually an excellent motivator for dieters. A study in the Annals of Behavioral Medicine found that dieters who weighed themselves every day lost the most weight, and kept it off more successfully, compared to a group of dieters who did not weigh themselves regularly.

2.) Keep a log of everything you eat. When you log everything you eat you will feel MUCH more guilty when you cheat because you have to see it and read it.

3.) Do at least 1 15 minute activity everyday. ANYTHING. Walk your dog, go jogging, do tae bo. Most of us work at desks and sit at home all day – then do it at least three times a week. You will lose weight quicker and this is one of the big contributors of keeping the weight off.

4.) Plan ahead. If you are going out to dinner with friends or to a holiday office party or even to the movies, what are you going to do when hunger pangs hit? Eat something before you go and decide BEFORE you get to the party or movies.

5.) Schedule the occasional indulgence. Most weight loss experts suggest and encourage a cheating day. When you get to eat some pizza, brownie or some ice cream at some time in the week your chances of ditching your plan is much less likely. This can also be a day when you throw in some more activity.

For those of you out there who believe that you can only lose weight through fasting, you cannot be more wrong! Facts have shown that it is not how much you eat but actually what you eat that results in weight gain in most people. If you decide to eat correctly, you will surely be eating your way to weight loss naturally.

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In the developed world today, a whole lot of people seem to be struggling with a particular challenge common to them all and that is the issue of how to lose weight so as to live a healthier life. In the same vein, a good number of the people concerned tend to believe that the only way to lose that excess fat is by starving themselves or fasting. Nothing can be further than the truth in this case. It has been proven by the experts that one can achieve weight loss naturally through correct dieting.

In order to lose weight naturally, the main thing one has to keep in mind and practice is to eat wisely, take enough water and do some regular exercise. This combination of actions will surely help you get rid of that unwanted fat as well as give you a fitter and sexier physique.

It is pertinent at this stage to note that when I talk of losing weight naturally through correct dieting, I am not talking about some very strict diet but simple ones that can be found in some cook books such as the Metabolic Cooking. I am also not talking about a particular diet for the whole day but an intelligent mix of recommended diets that will end up giving you a healthier body through weight loss.

I suppose that at this stage some of you out will want to know exactly how to eat wise and reap the benefits of losing weight naturally in the shortest possible time. It is not rocket science but simply doing what is right as already suggested. For an example, the diet experts claim that our ability to shed fats is eighty percent correct dieting and twenty percent how much exercise we give to our body. This also means that you need to steer clear of that attractive and sweet junk foodstuff you have been destroying your system with only to go back to the gym to try to burn the fat you got from wrong dieting practice.

Another important aspect of correct dieting is the issue of the water intake level. It is a fact that taking a good amount of water on a daily basis helps in ensuring a clean body system. As a matter of fact, the experts have made it abundantly clear that in order to keep our body system in a clean condition we need to take as much as sixty ounces of water daily. This is much better than the sugary drinks that many people use to replace water in their diet. It is recommended by medical experts that every adult should drink at least eight glasses of water in order to enjoy a healthier life devoid of obesity.

In summary therefore, anyone who wishes to enjoy the benefits weight loss simply needs to combine a correct diet with a good water intake and do some exercise. That also means such a person needs to as well avoid taking junk food and replace that with the consumption of lots of fruit and vegetables. When fruits are added to your meals, it is easier for you to ward off the cravings for sweet since you are ingesting natural sugar instead of the artificial one. You are advised to take fruits such as oranges and or apples in between your meals as a means of eating your way to weight loss and good health.

You can begin to lose weight by reducing your stress level. Here’s how!

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There may be many reasons why you engage in the behavior of overeating. Overeating helps some people gain a sense of control over their lives. Other people overeat when they are stressed or upset. Think about the times that you have had a binge eating session? What was the motivation behind it? Do you turn to food when you are upset or have a stressful day? Do you find a sense of comfort in the food that you eat? If stress is a major factor in your eating habits, finding ways to help reduce stress can help you lose weight.

1. Find a Support System

Having people that you can rely on is a great way to start reducing stress. Call on your friends or family when you are in a stressful situation. They can be a great source of advice or just a shoulder to cry on. Sometimes going out with work friends after a long stressful day can work wonders to melt the stress that you feel. We all need to rely on our friends and family at some point. Being able to talk about your stress is a health alternative to overeating.

2. Post Positive Mantras

Think about the negative comments you make about yourself when you are feeling stressed. Most people struggle with negative self-talk at sometime in their lives. Begin to challenge your old ways of thinking. Replace those old thoughts with positive thoughts that will help you push through stressful times. If a long stressful day at work leaves you thinking that you are “no good at my job”, change your thoughts. Think about how hard you worked today. You put in your all and achieved a goal you had set. Whatever your new thoughts are going to be, post them around your house. This will help you stay focused on them even when you are headed for a stress out moment. Thinking positively can help curb overeating.

3. Find Time to Relax

It is important that you take a few minutes everyday for relaxtion. There are many different things you can do in order to relax. If you had a busy day at work and spent the evening running errands, take a long soak in a tub. If you find yourself working late one night, close your office door and read a chapter in a book. On the weekends, go for a walk around a nature trail. The activity can last five minutes or five hours; the important thing is to take some time to relax.

4. Meditate or Journal

Another great way to reduce stress is to be alone with your thoughts. This can help you sort out what is going on in your life in a healthy way. One way to do this is to meditate. Another way is to write in a journal. Writing in a journal is a great way to begin organizing your thoughts about the stresses in your life. Dealing with your stress in this productive way makes it less likely that you will overeat.

5. Listen to Your Body

Stop beating yourself up for overeating. Move forward into a new way of thinking about eating and food. By listening to your body, you will learn when your body is telling you it is full or hungry. Know the signals that your body gives off in order to begin recognizing the difference between hunger and emotional eating. You can pull through this struggle and be on your way towards a natural weight loss.